How cityhunt.com
is doing right now

A strong foundation

Every page on the site loads, and none of them are hidden from Google.

Visits from Google fell 79% in a year

Ahrefs estimates about 11,460 monthly visits from Google in October 2025 and 2,448 in September 2026. The slide started in May and steepened through the summer. October is picking up slightly so far.

These are Ahrefs estimates, not your own analytics. "Value" is what the same visits would cost as Google Ads, per Ahrefs. Your Google Search Console will have the exact numbers.

Your busiest page is about quotes

The page that brings in the most visitors is your team building quotes page. Ideas and lists come next. Fewer visits land on the pages about booking a hunt.

• /team-building-quotes/#9 for "team work quotes", shows up for 425 searches
  1,040
• /top-team-building-games/#3 for "fun team building activities"
  597
• Homepage#1 to #3 for scavenger hunt searches
  262
• /team-building-activities-in-nashville/#2 for "team building nashville"
  205
• /10-quick-team-building-exercises-your-team-will-love/#1 for "team building activities for interns"
  96
• /team-building-activities-in-boston/#3 for "team building boston"
  69

Estimated monthly visits per page, Ahrefs, October 2026.

94 city pages, a few doing the work

Your strongest local pages are the city guides on the blog, like Nashville, Boston and Washington DC.

Small things that add up

• Pages with no Google descriptionIncludes the games pages, /blog/, /press/ and /resources/. Google then picks its own text.
  41
• Pages showing code as their description/unlocked-meeting/, /meeting-unlocked/ and /discovery-call-unlocked-linkedin/ use a calendar embed code as the description.
  3
• Pages with no main heading, or twoEach page should have one main heading (H1).
  42
• Images with no alt textAlt text is what Google and screen readers use to understand an image. Includes the client logos on the homepage.
  89%
• Pages carrying review starsThe 4.8 rating from 179 reviews is marked up on every page. Google expects it only where the reviews appear.
  252
• Old cityhunt.org page linkscityhunt.org redirects to the homepage, but older page links such as cityhunt.org/city/phoenix-scavenger-hunt/ show a "not found" page.
  404

The homepage is the slow one

One test each, in a phone-sized browser, run from outside the US, so US visitors may see faster times. Google's own speed test was unavailable today.

Easy fixes that could help right away

None of these need a redesign. Each one comes straight from what we found above.

1. Point quote-page readers to a huntThe quotes page brings in more visitors than any other page. A clear link to book a team hunt gives those readers somewhere to go next.
2. Write the 41 missing Google descriptionsStarting with the games pages, so Google shows your words in search results instead of picking its own.
3. Clean up the 3 meeting pagesSwap the calendar code in their descriptions, or hide these booking pages from Google altogether.
4. Give every page one main heading42 pages have none or two. One clear heading tells Google what each page is about.
5. Add alt text to imagesStarting with the client logos on the homepage. 89% of images on the site have none today.
6. Keep review stars where the reviews areShow the 4.8 rating markup only on pages that display your reviews, instead of all 252.
7. Redirect old cityhunt.org linksSend each old page address to its matching page on cityhunt.com, so those links count again.
8. Lighten the homepageIt loads 90 files and about 1.1 MB. Trimming and compressing them brings it closer to the 2.1 seconds your city pages manage.
9. Add local detail to the busiest city pagesStart with the cities already getting visits, and replace the shared template text with details unique to each city.

What we'd focus on in 2027

You asked how we read what's happening and where we'd put the effort next year. Here's our view.

What's happening

• The traffic you lost was mostly general-question trafficQuotes, ideas and lists brought in the most visitors. As you noted, AI Overviews and ChatGPT now answer many of those questions on the results page itself.
• The city pages look alike to GoogleAbout half of each page is shared text, so Google has little reason to rank one city page over another, or over a competitor's.
• The pages that sell are competing with weaker pagesMissing descriptions, thin pages and sitewide review markup make it harder for the homepage and city pages to stand out.

Where we'd put the effort

1. Make your travels the contentYour first-hand stories, photos and videos from each trip, published on cityhunt.com and on benjaminpeacehoffman.com. Real experience is the one thing a search summary can't stand in for.
2. Rebuild the city pages around local proofYour stories, photos and client examples from each city, starting with the cities that bring in the most business.
3. Clear out the weak pagesWork through the quick wins above, and merge or remove thin pages so the strong ones carry more weight.
4. Turn readers into enquiriesThe quotes and ideas pages still bring in the most visitors. Give every one of them a clear path to booking a hunt.
5. Be the source AI tools quoteCase studies, clear answers on how a hunt works, and your reviews on the pages they describe, written so ChatGPT and AI Overviews can cite cityHUNT by name.

A few questions for you, Ben

1. What matters most right now: more quote requests, certain cities, or a busy season coming up?
2. Which cities bring in the most business for you?
3. What is Justin focused on at the moment, and where would extra hands help?
4. Is there anything on the site you'd like to change?